HI, I'M APRIL

Attorney, Franchising Expert, Speaker,

and Business Strategist

Criminal Judge

A master at understanding multiple perspectives and remaining objective and fair.

Prosecuting Attorney

An investigative mind that uncovers the psychological motives behind actions and connects the dots to reveal the full story.

Multi-Unit Franchisee

A deep understanding of franchisee perspectives, desires, and fears.

Business Strategist

A record of success in transforming average businesses into entrepreneurial empires.

the watershed moment

"I'm no longer going to practice Law. I'm going to open a kickboxing gym."

The District Attorney couldn't believe what I had just told him. Yes, I had put myself through college and law school, advocated for hundreds of crime victims, and put lots of bad people behind bars. I thought I would feel fulfilled...

...but I didn't.

I felt driven to become the master of my own destiny - and I thought owning a business was the way to achieve it.

So I left my career as an attorney and began the journey of franchise ownership.

I invested in a kickboxing fitness franchise and grew to four locations in less than three years, winning several awards along the way. I mastered the trifecta of owning multiple franchise units, growing each to the top 20% of my brand and doing it while working less than 5 hours a week on the business.

along the way, i learned a very valuable lesson...

Most franchise owners were struggling. They were resentful of their franchisors for failing to provide business education and support, for perceived unfair practices and for a lack of empathy regarding the franchisee's journey. Some of this frustration was justified while some was coming from opposing perspectives, but nonetheless, it was hampering the franchisee's dream of financial freedom and keeping them tied to their business 24/7. In fact, franchises continue to fail at the same rate as other small businesses (50% in the first five years), even though they are supposed to be a safer bet.

It was easy for me to see why. The primary focus of most franchises is to sell franchise units quickly, rather than to nurture and support franchisees to build their own sustainable business.

I had succeeded in spite of that framework and my fellow franchisees started asking me how I did it. My results and my reputation inspired my election to my brand's Franchise Advisory Council, and I was elected President of the Independent Franchisee Association. When the pandemic hit, I personally provided 60% of the strategies that the brand adopted to sustain and rebuild operations after mandatory shutdowns. I was named the Business Education Taskforce Chairperson for the American Association of Franchisees and Dealers and was a regular speaker for their annual conferences.

i've always been a champion for the underdog

So, when I sold my franchise locations during the pandemic, I founded "Ask April Porter" to dedicate my attention to creating more opportunities for franchisees and franchisors through advanced business education. Applying the same growth strategies I used to expand my franchise locations, I grew my new company from zero to six-figures in just four months. I've amassed a team of franchising experts who have experience as franchisor corporate team members, franchisees, franchise sales brokers and franchise marketing specialists.

I am the host of the #1 franchisee podcast, The Infinite Franchisee®, and the only Facebook community dedicated to franchisees. I also moderate the Clubhouse Infinite Franchisee Club.

Finally, I'm a #1 Amazon International Best-Selling Author through my involvement in the anthology "Fearless and Fabulous: Finding Your Way Through Change and Beyond" and an inductee of the Missouri Sports Hall of Fame.

In 2024, I founded a business intelligence agency, "Secretsos™" (sounded out secret-sauce) to assist business owners who want to grow in their personal, professional and mental development to be coached by the most knowledgeable professionals in the industry all in one place for a reasonable cost.

April is a warm, caring, and confident soul who instantly made me feel as though I could achieve the goals I have dreamt of for my business for so long. I highly recommend April for my fellow entrepreneurs out there who want to do more in less time. Join one of her several free events to see for yourself!

Mary A.
Small Business Owner

"With April's guidance, I've built a team that cares for my clients just as deeply as I do. Now they handle the heavy lifting while I focus on analysis and helping clients in a more robust way. I've taken the last two Fridays off—something I never would have done before—and my business continues to thrive even when I'm not there. April pushed me beyond my fear of change, and the benefits have been worth it. I've found freedom I never had before, while providing even better service to my clients and mentoring opportunities that fill my bucket. You'll never move forward by staying stagnant."

Jill S.
Franchise Owner

"April’s advice provided answers I wasn’t getting from the franchisor on topics that were directly related to my bottom line, my quality of life as a business owner and priorities as a mom. April is the kind of successful person that you can't help but look up to."

Peggy C.
Franchise Owner

"With April's guidance, I turned my hobby into a lucrative business in less than 60 days, increasing my sales by 200% and growing. I am done guessing which business course I should take next and who is the best expert to learn it from because April offers such a well-rounded perspective, I don't need to waste time or money on anyone else."