you deserve SWAG™.

i teach you how to reach it.

Building a life of Sanity, Wealth, and Gratitude™ (SWAG™) is not as far fetched as you think.

It is my passion to show people how.

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Hey There!

i'm april porter

A former multi-unit award-winning franchisee turned business strategist. It is my passion to help franchisees and small business owners have success in their business.

I founded the Infinite Franchisee Program in 2020 to work with franchisees and small business owners in a group setting to increase profits and scale their business, while minimizing the hours they spend working in the business.

Franchisees and small business owners can relate to what I have to say. I've been where they are. I struggled to reduce the hours I worked in my business while growing it. Often times it felt like I was on a hamster wheel, always running, doing, and working on my dreams ALONE.

honors & awards

April's expertise has been recognized across franchising and entrepreneurial communities.

Franchisees respect her background as a multi-unit owner and respond to her down-to-earth delivery. She has an authentic and relatable style, weaving humor into practical information that results in mindset shifts and tangible results. Quite often, she receives the highest reviews of the event.

PROFESSIONAL CERTIFICATIONS & AWARDS

Juris Doctorate, Washington University School of Law
2024, 2023 & 2022 Top Global Franchising Influencer, 1851 Franchise & SEO Samba
2024 Best Actress Award, Lindenwood Capstone Film Festival
2024 Who's Who of America
2022 Top 10 Women of Distinction in Franchising, Success Pitchers Magazine
2022 Chairman's Award for Distinguished Service to Franchising, American Association of Franchisees
2022 Bear of Excellence Award, Missouri State University Alumni Association
2021 Inductee, Missouri Sports Hall of Fame
2019 Trailblazer Award, American Association of Franchisees and Dealers
2016, 2017, & 2018 Top 50 Fastest Growing Companies, St. Louis Small Business Monthly
2015 Businessperson of the Year, St. Louis County
2014 Business of the Year, St. Louis County

"April has the ability to keep the audience completely engaged while giving inspirational, motivational, and informative information. If you are looking for an engaging, knowledgeable, and passionate speaker for your event, I highly recommend April Porter."

Cheryl Torres

Multi-Unit Franchisee

"April Porter not only gives top notch, valuable information while speaking, but she also captures and keeps your attention throughout the entirety of her presentation. No matter what level you are at, she makes the information easily understandable, and she inspires you to commit."

Rachel Clemens

Multi-Unit Franchise Manager

"I have been listening to April Porter speak for over a year. Whether it’s coaching sessions, videos, podcasts or standing in front of a crowd at The SWAG™ Conference, I always learn something new and am always amazed at how much knowledge she has about the franchising industry and business ownership."

Cheryl Parrish

Small Business Owner